Instagram has been a rapidly-developing platform since Facebook first acquired it several years ago, and it clearly has no intentions of slowing down.
This month, Instagram has rolled out new interactive features for Story Ads, which may take brand awareness to a whole new level. This will mean advertisers can take advantage of this feature and get users to interact with their ads, meaning higher conversion rate and engagement for the adverts, this is something that has not yet been seen yet in the social media space, think of this like a POS stand for social media in the digital space.
Polling for Instagram stories, this is one way that advertisers have been able to create a high level of interest and engagement for users, this way users can interact with stories and make sure that they answers relevant questions, this way users engage with the adverts and also give feed back where needed, this is beneficial for business to filter or pre quality users for lead generation purposes.
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