You might think that Instagram stories wouldn’t work well for content marketing and getting the right exposure your business needs, since they disappear in thin air after 24 hours and no one has a clue that you posted a story if they logged in after 2 days. But there is more to Instagram stories than you believe. In this blog, we’re going to show you some of the most creative ways in which you can use Instagram stories for your business branding.

  • Story highlights 

The stories that you make “Highlights” stay on your account as long as you want and does not disappear after 24 hours. Making your important stories Highlights is a great technique to let new people know what your business is all about and what services you’re offering. It is very important to have an original and eye-catching bio that explains what your brand is, but you can put more than just words for your introduction in the Highlights. You can add appealing graphics or simply talk about who are you and what your business does. You can add other important stories as your highlights so that they’re the first thing people see whenever they visit your profile such as a link to your new product or some handy tips etc.

  • Tell a story

Although Instagram stories are just 15 seconds long, but you can post a series of them on the same topic – more like a “cropped” version of a short story. These stories can be posted in succession to create longer “episodes”, giving you the liberty to post about almost anything whether it’s a detailed introduction to your brand, a new collaboration or a short clip of an interview with any celebrity, for which you can use the “Swipe Up” feature for showcasing full video.

  • Feature real customers

People love seeing real customers or even themselves endorsing your brand rather than some famous celebrity. It creates a more personal experience for common people which depicts that your brand is offering quality products and people are actually buying it. By featuring your audience in your stories, you show them that you care about them and they’re an important part of your brand. Whether you just post a happy customer’s review or offer a giveaway to some lucky customer, featuring your followers in your stories is an excellent tactic to gain exposure. Soon they’ll be sharing the story with their friends and followers and more people will get to know about your brand. To Boost this, many business and brand even Buy Instagram Followers to give themselves a little kick in the right direction.

  • Have polls for your audience

Polls are a great way to engage your audience by posting fun questions. But they can be used purposefully to find out by research that what your followers like about you and what kind of content they want to see. It gives you an opportunity to work on self-improvement and create better content in future. Asking people about what they like or dislike about your brand makes people feel that their opinion matters, therefore you’ll get genuine feedback from your followers.