The social media Instagram has more than 1 billion active users monthly and it makes the platform the most influential one social network. It is a really easy way of communication, however it is an ideal way to grow your business or yourself and to reach many more customers from all over the world.
The algorithm and the layouts of Instagram make the application easy to use and to increase the customers. Companies and brands have the opportunity to use the shoppable tool that Instagram provides, where they can put a price tag on their products with a clickable link and buy the products directly from the post. It is also quite easy to reach more customers and promote their products with photos, stories, videos and so on. There are also applications that can help the business to improve their sales and income by creating reviews and engaging the audience.
There are a lot of options and tools on Instagram that can help brands and companies to increase their revenue. They can target their audience by location, demographics, interests and so on or even collaborate with other brands and it will help them to reach more potential customers. Instagram also provides other useful features such as Instagram live videos or IGTV where companies and brands can show and promote their products and explain to their followers how to use the products or even how they are made.
If you are an entrepreneur or business owner and you want to monitor real time the engagement of your audience and analytics you can set your account as a business one. You can also put in the “bio section” your website and in this way your customers can approach your website just in one click. You can also provide your email address or contact number to make your followers aware of how to reach you easily. Instagram story highlights is also an important feature,because when you publish a story on Instagram it disappears in 24 hours automatically and by using Story highlights you can save it on your profile.If you have a story with a lot of viewers and engagement, definitely put it on your profile as a highlight.
Another very important thing, regarding your marketing goals is the quality of the content you share with your followers. Make sure that the photos you post are great, unique and eye catching. The same with the videos. Also put the right and trending hashtags to your posts and stories and make your account more reachable for more potential customers.
As a business owner you might be aware that posting regularly can bring benefits to your branch, however as we already mentioned the quality of content is more important than the regularity. It is really important to be aware of your customers needs and opinions so you would be able to provide them exactly what they are expecting and try to satisfy them as much as possible.
Companies and brands are investing funds more than ever on Instagram and some of them also buy followers on Instagram from different companies that sell this services to increase their audience and customers easily. However the tips we looked through this article would be very useful for growing your business as well. Make sure that you are engaging your followers with useful and interesting content and you will continue increasing them no matter the fact that Social platforms are changing all the time. This is the key to building a loyal and supportive audience.This is not an easy task, but it can bring great benefits to your business and make it more profitable.