There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing.
We all know how Coca Cola, Pepsi and Oreo have built enormous social media followings, but what if you’re not a huge brand? How about if you’ve just set up a blog and had no real online presence beforehand?
One thing to mention before I get started is that it’s really easy to get disheartened during the early stages of your social media campaigns. Things are slow at the beginning and it can feel like you’re running in circles a lot of the time.
The reality is that most social media campaigns won’t really deliver any real results until you’ve got a fair few months into them. Even then, depending on what niche you’re in, it can take much longer. The most important thing to remember is to keep focused.
Have a strategy and stick to it – even if it feels like you’re going nowhere.
This is a really important decision because the last thing you want to do is dedicate a load of time, effort and resources (and money) into growing a social following within a specific channel, only to then find out that it’s not delivering the right results.
The main thing to consider is who your target market is and what type of content you’ll be producing.
Contrary to what many people say, there isn’t really a right or a wrong answer here. I’ve seen tons of examples of brands and blogs that carve out engaged audiences within unlikely social networks – it’s all about how you deliver your content to the audience you’re targeting. Many peoples and businesses also look for other methods to boost their page such as Buy Instagram Followers and Buy Instagram Likes.